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Research & Planning
- Strategic Comprehensive Marketing Plan
- Marketing Analysis: Target, Comparables, Trends
- Focus Groups & Awareness Studies
- Surveys: Visitors, Ridership, Traffic Counts, Usage
Branding & Development
- Name: Project, Ridership Plans
- Corporate Identity: Logo, Font/Type, Tagline
- Copywriting: Project Narrative/Voice
- Graphics: Artistic/3D renderings, Landscape and Architectural Rendering, Photography
Collateral
- Business Papers: Letterhead, Note cards, Envelopes, Business cards, Shipping labels
- Brochure: Small brochure (with matching envelope), Large brochure & sales sheets (with matching box envelope)
- Direct Mail: Postcards, Flyer templates, Newsletter template
- Other: Registration cards, Note pads, Event related invitations
Interactive
- URL Registration
- Website Road Map and Strategic Layout
- Website Development
- Positioning & Optimization
- Website Traffic Reporting
- Database: Contact collection
- eBlast/eNewsletter template
- Virtual animation
- Flash Presentations
Signage
- Signs: Developer Team, Project, Bandit
- Banners: Crane, Fence
- Other: Blimp, Posters, POP displays, Skywriting, Way-finding
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Advertising – Project & Industry
- Media Planning & Placement
- Print: Newspaper, Magazine
- Outdoor: Billboard, Transit
- Broadcast: Radio, Television
- Interactive: Banners, Sponsorships
- Others: Non-Traditional, Tie-In (Co-Op), Airport Kiosks, Mall Kiosks
Promotions
- Events: Groundbreaking, Opening, Increased Service
- Specialty Items: Broker, Buyer, Move-In gift
- Incentives: Buyer, Broker
- Trade Shows
Public Relations
- Media: Press Releases (strategic and milestones)
- Community: Charity/Co-op
- Industry: Award/Recognition submission
- Other: Blog monitoring, Press/media clipping
Experience Center: Sales/Leasing
- Exterior: Monument sign, Posters, Search lights
- Interior: Displays, Branded décor (welcome mat) & Specialty items (mugs, water bottles), AV (project/developer video clips, music selection)
- Video Presentations
Sales
- Report templates
- Scripts: Broker/Buyer, Phone messages
- Operations: Procedures manual, Contact list
- Q&A sheets
- Online Broker Tool Kits
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