From A to B, Marketing Helps Transit Clients Maneuver
Kidd Transportation Group Meets Industry Demand
April 14, 2009
Tallahassee, Fla. – Nationally recognized marketing firm Kidd Group announced the launch of Kidd Transportation Group, a targeted division meeting demands for expert marketing services catering to the transit industry’s complexities. The announcement comes after Kidd Group’s decades of experience in this ever moving sector. The nation’s complex, modern transportation systems, whether air, land or sea, are vitally important to all aspects of American lives and livelihoods. In the relationship between transit organizations and their publics, communication plays a central role.
“Our mission is to move programs forward through targeted, creative and consistent communications,” said President Jerry Kidd. “In many ways, transportation has been underserved by the marketing community, and our team’s experience enables us to jump right in without the familiarization period. We work side-by-side with clients to address each unique situation, from public awareness and perception to passenger numbers and funding.”
Bolstered by Kidd Group’s nearly 30 years of experience, Kidd Transportation Group’s services include research, strategic planning, branding, advertising, public relations, signage, interactive and collateral design. The team is comprised of industry professionals with experience shaping messages that drive programs and initiatives of all shapes and sizes. They have branded and promoted some of the most recognized transit systems in the Southeast, assisting with everything from awareness of service rerouting to statewide public safety campaigns.
“The routes and carriers moving people and goods daily are necessary to satisfy consumer needs and stimulate our economy,” said Kidd. “These elements are important to our recovering financial system, allowing so many small businesses to keep their doors open.”
Participating in an industry-shaping event, Kidd Senior Account Manager Kelly Robertson was recently invited to the National Annual Conference for the American Public Transportation Association to share groundbreaking campaign work done in conjunction with the Center for Urban Transportation Research (CUTR) in Florida’s Panhandle. She shared Kidd’s results from an online survey platform used in Santa Rosa County to gauge the community’s need for transit services in the area. The electronic communications campaign received an overwhelming response and is now used as a valuable benchmark for public involvement in the transit industry. Bill Morris, Senior Research Associate for CUTR, said he received much more than he could have imagined by working with Kidd.
“Private sector transportation consultants are often more focused on scope and budget than flexibility,” Morris explained. “Kidd is not like others. They bend over backward for clients’ needs and also bring press attention to communities. Media relations is often an area where transit organizations need assistance in relaying positive transit messages, responding to incidents or crisis management, and Kidd is in a uniquely qualified position to provide this service. They are committed and passionate about the success of their clients, time and time again.”
For more information on Kidd Transportation Group, visit KiddTransportationGroup.com, call (850) 878-5433 or e-mail Contact@KiddTransportationGroup.com.
About Kidd Transportation Group
Kidd Transportation Group is a division of the award-winning communication design company Kidd Group. It specializes in branding and market planning for the transportation industry and provides a menu of communication services, including graphic design and technical rendering, interactive and web solutions, as well as traditional advertising, media buying, and public relations. For more information, visit KiddTransportationGroup.com.
About Kidd Group
Now in its 30th year of business, Kidd Group offers in-house, integrated communication services, including branding, advertising, design, public relations and interactive solutions. Serving clients internationally, the team is committed to providing creative marketing insight. To learn more about Kidd Group and its award-winning divisions, call (850) 878-5433, or visit Kidd.com.
